On 16th July 2018, three members of the LIFElabs team travelled to Scotland to launch our latest initiative whilst participating with our brilliant brand ambassador, Scottish European Tour professional golfer, Scott Jamieson, who took part in the event ahead of his appearance at The Open Championship.
Luke Chittock, CEO, David Pugh-Jones, Global VP of Brand, and Hannah McNamara, Marketing and Communications Executive all made the journey north to Montrose on the east coast of Scotland, to ensure the smooth running of the event which took place at the historic Montrose Golf Links Course, the fifth oldest golf course in the world.
Set against a wild and beautiful landscape backdrop of the Scottish coastline, along with the perfect weather conditions for filming, the event was all about getting kids involved in sports and giving something back to the community. LIFElabs teamed up with The Winning Scotland Foundation, an independent charity that aims for more young people in Scotland to be successful in life by helping them to develop confidence, ambition, and resilience.
The charity nominated six young, aspiring golfers who played some of the holes of the course while receiving a real-time coaching clinic from Scott, one of the world’s best golfers, helping them to develop their game and their overall self-confidence. The kids were kitted out in the latest, state-of-the-art gear, very kindly supplied by Scott’s other three sponsors: Titleist, FootJoy, and Bioflow, so they really looked the part in their matching tops and caps!
It was incredible and heart-warming to see the children become more confident as the day progressed. This is a clear testament to the efforts LIFE are making in changing people’s lives for good.
Spending time with Scott was in-keeping with our philanthropic investments here at LIFE: engaging charities that cater to life’s essentials, from health, to education, to sustainability. In this case: to give Scottish children role models and improve sporting participation, helping them to achieve their personal best in life by giving them an opportunity not many would ordinarily have access to.
“It is so important to grow the next generation of golfers and I’m delighted to be involved in trying to do that through this initiative,” Scott said. “It’s great to see young kids of all ages and standards out there. Obviously it’s important to produce golfers of elite standard, but getting golfers in general is key as well… hopefully there’s a bright generation coming through.”
David Pugh-Jones said: “Sport isn’t just about competing for titles, it’s about getting outdoors and participating to build confidence and improve all areas of your life. LIFElabs’ mission is to invest in both local and global causes and we utilised Scott’s time in between his busy playing schedule because he shares our commitment to charitable projects that make a real difference. Getting these kids playing golf during The Open week is a chance to further the aims of a great charity.”
Jason Boyd, Operations Manager and Golf Club Managers Association (GCMA) Member, Montrose Golf Links and PGA Professional, said: “Montrose Golf Links has a long and storied history but we know that the next generation is crucial to the future of the game. Working with an innovative company like LIFElabs to welcome these youngsters to the course lets us show them what golf is all about – and gives back to our local community.”
Here you can read some of the press articles that came out after the event: