OFFICIAL COMPANY PRESS RELEASE
LIFElabs.io Partners with PALA Eyewear to support women and children in Africa.
PALA, an ethical eyewear company that supports life-changing projects in Africa has announced a partnership with financial technology and blockchain-based company, LIFElabs.io.
PALA has officially adopted the digital currency mobile app, LIFEwallet® created by LIFElabs.io, enabling supporters to donate cryptocurrency including LIFEtoken®, Bitcoin, Ethereum and ERC20 tokens to two important and meaningful charitable projects being spearheaded by the company.
The first project will support a School vision programme in Ethiopia, raising essential funds for a new School Eye Health project. Why? Because 12 million children worldwide struggle to see the blackboard clearly to learn at school. School children living with a visual impairment, a disability which can be corrected with a simple eye test and pair of glasses, are often left behind in the classroom and do not have a fair chance in the education system, to make a good start in life.
PALA and LIFElabs.io are looking to raise £5000 to cover all of the elements that make up a comprehensive school screening program including community mobilisation, training teachers and community health workers to screen students; refractions; referrals and glasses. The registered charity set to launch this new appeal is Vision Aid Overseas whose aim is to raise enough funds to support 20 schools by March 2020. PALA and LIFE will endeavour to create awareness and funding to support this project.
The second project is looking to raise funds to provide two freshwater wells for three weaving communities that PALA works with through their partnership with local NGO, Care4basket. When visiting the weavers in Bolgatanga, Ghana last year, the founder of Pala, John Pritchard, learnt about the fundamental need for localised drinking water. In a region that is increasingly suffering from drought due to climate change, families have to undergo a round trip of up to seven miles to get their water each day. The Zaare Amoabisi and the Zaare Akundenbisi exist in close proximity and would be able to share a well whilst the Sumburungu Aatumpuri, about an hours drive away would require one for themselves.
PALA and LIFElabs.io are looking to raise £4000 which will cover all of the elements involved in drilling and constructing the wells. The building process itself will take just one week for each well.
Both projects will be documented by Pala and LIFElabs on their websites and social media platforms so that you will be able to see for yourselves the huge impact of your donation.
As the partnership progresses, with the support of LIFElabs.io Platform As A Service (LIFEPaaS) team, PALA will enable a merchant gateway, payment platform for customers to purchase their eyewear products using cryptocurrency. This secure payments platform will be facilitated by the innovative and pioneering, blockchain technology.
Together We Can Fight Plastic Pollution and help deprived communities women weavers in Bolgatanga Upper East Ghana who are affected by Climate Change and drought to Exit poverty while supporting the United Nations Sustainable Development Goals.
The LIFEwallet® mobile app is available on to download on both Apple iOS and Google Android.
John Pritchard, Founder, Pala Eyewear said: ‘‘We are thrilled that LIFElabs have chosen to support us. As a company, we always look to innovate where possible, therefore integrating blockchain technology into our platform feels like a natural progression. LIFElabs’ strong, philanthropic principles were a key reason for developing this specific partnership and I’m excited to see how this backing can further the impact we are having across the countries we work with in Africa.’
David Pugh-Jones, CMO of LIFElabs.io added “We’re absolutely delighted to be working with John and his team on these very special charitable projects. This partnership gives LIFE fans and digital currency advocates from all across the world the unique opportunity to donate, monitor and support two meaningful projects, that will change so many people’s lives for the better. Blending our innovative technology products with a company that has philanthropy at its heart made this partnership an obvious one for us to collaborate on.”
For further information about PALA and to donate digital currency to the 2 projects please visit: https://palaeyewear.com/
About Pala Eyewear:
PALA is on a mission to put an end to poverty, to protect the planet and to enable all people to enjoy peace and prosperity. It’s easy to say, but much harder to put into practice. We’ve started by putting this mission at the heart of everything we do.
From the products we make, the materials we use through to the business practices we employ and the partners we select to work with, we’re working hard to walk the talk. We’re not there yet, but ultimately, our goal is to create a business that puts people and the planet before profits and ethical and sustainable practices at the forefront of our operations.
Pala is a contemporary eyewear brand with an ideology rooted in ethics and aesthetics. We’re as passionate about doing good as we are about good design, which spurs us to create great quality eyewear that will lead to a better vision in Africa. For every pair of sunglasses or eyeglasses, we sell we provide a pair of prescription glasses to outreach projects through our partnership with Vision Aid Overseas.
We’re an innovative brand, always looking to challenge ourselves to improve and be creative in our approach, whether this is our cases woven from a combination of recycled plastic bags, water sachets and packaging in Ghana or the ways in which we deliver our stories to you. We are passionate about making a difference and want to make it our goal to ensure that every person that buys our eyewear knows they’ve made a positive change to another persons’ life.
Wear. Love. Give. https://palaeyewear.com/
Follow on Twitter, Facebook and Instagram: @PalaEyewear
LIFE® – ‘Simply for Everyone’ – https://www.lifelabs.io
Follow on Twitter, Facebook and Instagram: @LIFElabsHQ
With a unique vision to make a positive impact to humankind across the globe, supporting community projects, humanitarian charities, improving well-being, sustainability, health, education and welfare.
LIFElabs® a FinTech company has ring-fenced 30% of its Ethereum blockchain-based, digital currency, LIFEtoken® to support global philanthropic causes around the world. They identify and support charities making a real difference by funding innovative and pioneering projects each and every year, aligning with their long-term mission and mantra.
LIFElabs.io® is the research and development hub responsible for LIFEtoken®, LIFEwallet®, LIFEcard® and LIFEPaaS® – 4 distinct yet intrinsically linked products. With the objective to bring digital currency and blockchain technology to the masses.
LIFEtoken® – is digital cash, like the money in your online bank account. A tokenised reward system for businesses, charities, communities and innovation projects. It can be bought, sold and traded like shares, or used simply to purchase items from a growing number of partner retailers.
LIFEwallet® – a digital wallet for storing and sending LIFE, ETH, BTC and other ERC20 compliant tokens. Designed with simplicity, trust and security in mind, ensuring funds are accessible and secure.
LIFEcard® – a soon to be released pre-paid debit card with a difference. It will enable card-based payments for goods and services using LIFE and other digital currencies.
LIFEPaaS® – a ‘Platform as a Service’ for both the philanthropic and business sector, supporting the utility and long-term benefits of blockchain technology to further their respective causes.
For media enquiries, please contact: [email protected]
For general enquiries, please contact: [email protected]
Telephone: +44 203 930 9883