Tuesday 4th June 2019 – LIFElabs.io announces 2nd successive year sponsoring Hythe Town Football Club
As part of the company’s ongoing brand marketing efforts and support of local businesses and community programs, we are delighted to announce that we will continue our partnership and sponsorship of Bostik League, South East Division team, Hythe Town Football Club, for the up and coming 2019/2020 season.
Last seasons sponsorship, with branding across the stadium and on both the home and away kits, ensured LIFElabs.io and its family of products were seen by thousands of new fans across the south-east of England, UK. Additionally, LIFElabs.io was recognised as a major player in the sports sponsorship arena with significant global events and sporting ambassadors added to the company’s brand and marketing stable. This long-term partnership will enable additional consumer target audiences to be reached, driving further awareness and education, promoting the company products and services, including the promotion of cryptocurrency, digital currency mobile applications and innovative, leading-edge financial technology platforms and blockchain services.
The partnership ensures Hythe Town FC are able to invest in signing new players for the upcoming season with continued efforts made to develop and grow its youth team and support local charity initiatives. LIFElabs.io has a very unique vision, aiming to make a positive impact to humankind across the world, supporting community projects, humanitarian charities, improving well-being, sustainability, health, education and welfare. The company has ring-fenced 30% of its Ethereum, Blockchain based, digital currency, LIFEtoken to support global philanthropic causes. With it’s very own blockchain based digital currency mobile application, LIFEwallet that can be utilised to store, invest and raise cryptocurrency donations. The company identifies and supports global and local charities making a real difference, funding innovative and pioneering projects each and every year, all perfectly aligned with its long-term mission and mantra.
David Pugh-Jones, CMO of LIFElabs.io, said: “We are delighted to continue this wonderful alliance with Hythe Town Football Club. The partnership has reaped incredible rewards for our brand and product story over the past year, with more sports fans keen to understand and embrace the world of digital currency. We’re equally proud to support the clubs grass root efforts in enticing new fans, young and old, to be part of the club and support the wonderful community projects it has created. LIFE is excited to see what the season and partnership holds over the coming year…”
John Dowsett, the Commercial Director and Vice President of Hythe Town FC, commented: “LIFElabs’ continued and generous sponsorship will help this club to reach unprecedented levels. Enabling the manager and executive team to put the finishing touches to an already impressive squad, attracting the best local talent whilst encouraging talented local youth players to embrace our dream of making Hythe Town FC a truly community-based environment available for all.”
Fans will be welcomed to the stadium with LIFE’s branding strategically placed both inside and outside the ground. The home and away kits will be adorned with the LIFEtoken and LIFElabs.io branding and can be seen at Hythe Town FC’s first pre-season friendly at home against, Folkestone Invicta on Saturday 20th July, at 3pm.
In line with LIFElabs.io’s philanthropic ethos, Hythe Town FC’s substantial and welcome contribution continues to help the local community by supporting Folkestone-based charity, The Rainbow Centre. The Rainbow Centre delivers a range of services across the region providing support and hope to individuals and families experiencing deprivation or hardship. The charity has over 350 volunteers, without whom the organisation would be unable to help the neediest of people in the local community, delivering food supplies to people each and every week. The charities values of respect, compassion, excellence, collaboration and commitment align perfectly with both the football club and those of LIFE.
LIFElabs.io is the research and development company responsible for LIFEtoken, LIFEwallet, LIFEcard and LIFEPaaS – 4 distinct yet intrinsically linked products, whose ethos is to bring digital currency and blockchain technology to the masses. The company strapline is ‘Simply for Everyone’
LIFEtoken – is digital cash, just like the money in your online bank account. A tokenised reward system for businesses, charities, communities and innovation projects. It can be bought, sold and traded like shares and will be used to purchase items from a growing number of partner retailers across the globe.
LIFEwallet – a digital wallet for storing and sending cryptocurrency including: LIFEtoken, Ethereum, Bitcoin and other ERC20 tokens. Designed with simplicity and security in mind.
LIFEcard – a revolutionary debit card with a difference. When released this will enable card-based payments for goods and services using LIFEtoken and other digital currencies.
LIFEPaaS – is a ‘Platform as a Service’ for philanthropic and business sectors, supporting the utility and long term benefits of blockchain technology to further their respective causes.