Announces Partnership With The Aspinall Foundation Helping To Protect Lemurs In Madagascar

**Monday 22nd July 2019**

The Aspinall Foundation, a world-leading conservation charity based in Kent, has announced a partnership with blockchain technology and digital currency company –

The partnership will not only supply the Foundation’s Madagascar in situ project team with vital state of the art camera traps and range finders but will also sponsor two members of the Port Lympne Reserve team to travel to the lowland rainforest of Andriantantely in order to carry out valuable research into critically endangered lemurs.

Jane Michotte, The Aspinall Foundation’s Fundraising Director said: ‘We are thrilled that LIFElabs have chosen to support us.  Their backing will mean that we can further our work with several critically endangered lemur species in Madagascar, ultimately helping us to protect even more lemurs in the wild.’

This year, The Aspinall Foundation is celebrating 10 years of working with local communities and authorities in Madagascar to protect the indigenous wildlife, unique to the Island.

Surveys carried out by the conservation charity in 2009 followed immediately by a focussed community-based conservation programme helped remove the greater bamboo lemur from the list of the top 25 most endangered primates globally. Now, with continued support from, the charity will expand a conservation project centred on the Andriantantely rainforest, which will see community-based conservation action with four species of Critically Endangered lemurs, a reforestation programme and camera trap studies.

In addition, an equally exciting development, The Aspinall Foundation has also announced the adoption of a LIFEwallet, a digital currency app, available on both Apple iOS and Google Android, powered by that will enable supporters to donate cryptocurrency including LIFEtoken. All securely protected by the innovative and pioneering, blockchain technology.

David Pugh-Jones, CMO of added: ‘This charity is close to all of our hearts here at LIFE. We couldn’t be happier to support such a wonderful cause. Over the coming months, we aim to drive further programme awareness with our fans, highlighting the incredible wildlife conservation endeavours that The Aspinall Foundation is leading. We’re excited to see the difference we can make supporting philanthropic programmes like this, all whilst helping to drive digital currency donations from across the world.’

Jane commented: ‘This is an exciting time – the LIFEwallet brings our fundraising up to speed with leading financial technology and means that people all over the world can donate online safely and securely, helping us to reach a wider audience and educate them about the work we do to save endangered animals around the world.’

For further information about The Aspinall Foundation and to donate digital currency via LIFEwallet please visit

For further information about please visit

Additional Information

  • Port Lympne Hotel and Reserve and Howletts Wild Animal Park are breeding sanctuaries for some of the world’s most endangered species. The two Kent parks are charities and rely on visitor funds and donations to carry out their conservation work.  Where possible, animals born at the parks are released into protected areas of their natural habitat, as part of The Aspinall Foundation’s Back To The Wild programme.
  • Port Lympne Hotel and Reserve and Howletts Wild Animal Park work with The Aspinall Foundation, a world-leading conservation charity. The parks, in Kent, are two of the County’s most popular visitor attractions.  Profits from the parks in Kent and accommodation at Port Lympne Reserve go towards helping The Aspinall Foundation’s efforts to save rare and endangered species, both in the UK and overseas.
  • Howletts Wild Animal Park and Port Lympne Hotel and Reserve in Kent, working with The Aspinall Foundation, are some of the most successful breeders of captive endangered animals in the world. With unrivalled achievements in husbandry, the conservation charity boasts 140 gorilla births, 41 black rhino, 125 clouded leopards, 38 Javan gibbons, 104 Javan langur and 21 African elephants.
  • Howletts Wild Animal Park and Port Lympne Hotel and Reserve are members of VisitEngland’s accreditation scheme for quality visitor attractions VAQAS.
  • Port Lympne Hotel & Reserve and Howletts Wild Animal Park have been awarded Tourism and Leisure Business of the Year at the 2018 Kent Excellence In Business Awards.
  • The Aspinall Foundation manages conservation projects in Congo, Gabon, Indonesia and Madagascar, as well as providing financial support to various partner projects around the world. The conservation charity’s important work helps prevent some of the most endangered species on the planet from becoming extinct.

About – ‘Simply for Everyone’ –

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With a unique vision to make a positive impact to humankind across the globe, supporting community projects, humanitarian charities, improving well-being, sustainability, health, education and welfare. LIFElabs® a FinTech company has ring-fenced 30% of its Ethereum blockchain-based, digital currency, LIFEtoken® to support global philanthropic causes around the world. They identify and support charities making a real difference by funding innovative and pioneering projects each and every year, aligning with their long-term mission and mantra.® is the research and development hub responsible for LIFEtoken®, LIFEwallet®, LIFEcard® and LIFEPaaS – 4 distinct yet intrinsically linked products. With the objective to bring digital currency and blockchain technology to the masses.

LIFEtoken – is digital cash, like the money in your online bank account. A tokenised reward system for businesses, charities, communities and innovation projects. It can be bought, sold and traded like shares, or used simply to purchase items from a growing number of partner retailers.
LIFEwallet – a digital wallet for storing and sending LIFE, ETH, BTC and other ERC20 compliant tokens. Designed with simplicity, trust and security in mind, ensuring funds are accessible and secure.
LIFEcard – a soon to be released pre-paid debit card with a difference. It will enable card-based payments for goods and services using LIFE and other digital currencies (including Ethereum and Bitcoin).
LIFEPaaS – a ‘Platform as a Service’ for both the philanthropic and business sector, supporting the utility and long-term benefits of blockchain technology to further their respective causes.

For more information:

The Aspinall Foundation

Head Office: Port Lympne Hotel and Reserve, Nr Ashford, Kent, CT21 4PD

For further information / Use of pictures / Interviews – Contact: The Aspinall Foundation: +44 (0) 1303 234184

Amanda McCabe: [email protected]

For more information please visit: or

For media enquiries, please contact: [email protected]

For general enquiries, please contact: [email protected]

Telephone: +44 203 930 9883

3 thoughts on “ Announces Partnership With The Aspinall Foundation Helping To Protect Lemurs In Madagascar

  • July 22, 2019 at 1:03 PM

    Amazing news. Gonna be some seriously happy Lemurs out there

  • July 22, 2019 at 8:02 PM

    Beautiful and congratulations


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